Chocolate maker Ferrero has pledged to eradicate slavery from farms where it sources its cocoa by 2020, as part of a growing movement by the multi-billion dollar industry to clean up its supply chains.

The Italian company, which produces Ferrero Rocher chocolates, Nutella spread and Kinder eggs, follows Nestle and Hershey as the third major chocolate manufacturer to announce new anti-slavery moves since September.

It says it will eradicate child labor and forced adult labor from cocoa plantations it uses by 2020, verified by “independent and credible” third parties. Also, it says it will publish a more detailed progress report this summer and promises improved communication to customers.

Up to 75% of the world’s cocoa beans are grown in small farms in West Africa. In the Ivory Coast alone, there are an estimated 200,000 children working the fields, many against their will, to create chocolate enjoyed around the world. Many of the children don’t even know what chocolate is. FULL POST