By David Ariosto, CNN

The Hershey company, one of the United States' leading chocolate producers, says it's pledged $10 million over the next five years to educate West African cocoa farmers on improving their trade and combating child labor.

The region is home to about 70% percent of the world's cocoa but has also been the source of recent scrutiny over its alleged use of child labor. (More about the issue)

Hershey's announcement Monday heartened activists, who say the company is finally focusing efforts on improving the root cause of the issue. FULL POST